Here's what you are up against as a business owner trying to get the word out...

Every day the average person gets flyers and sales letters in the mail. They browse web pages and read emails. They see signs and posters on buildings and in shop windows. They hear commercials on the radio and watch them on television.

Me too. But most of them don't hold my attention for long. Many of them leave me scratching my head and wondering, "What were they thinking spending money on that?" Businesses don't want that reaction when people see their marketing efforts. And neither should you. Yet weak and ineffective promotions keep on piling up in my mailbox, email inbox, and blocking the view when I'm driving on the freeway.

Are you using emails, letters, web pages, brochures, online ad, print ads, flyers, or signage in your business?

Not getting the results you hoped for? You may be missing the basic ingredient of successful selling...clearly written sales copy. A carefully targeted written message is still the most direct way to communicate the core ideas of your products and services to customers and prospects.

I write sales copy using techniques that built multi-million dollar companies...tested and proven methods for getting people to stop, look at, then read your promotion in their mail, email inbox, on the Web, in your physical location, on the street, or at a tradeshow.

Here's just one of many techniques (perhaps THE most basic, but often forgotten)...

Use direct, conversational, simple-to-read copy...and you won't confuse anyone or get in the way of the message you want people to receive when they see your promotions. English essays just don't work when your money is on the line.

Once your eye-catching headline (you do use headlines, right?) grabs the attention of your prospect or customer, the next step is to get them to read your message. Then you can tell them what you do, why it matters, and what's in it for them.

And finally, and most importantly, make them an offer that gives them good reason to respond and interact with your business in a way you can measure (or the whole exercise is a waste of time and money).

Only then can you make a sale or start building a relationship. And figure out the return on investment for a promotion. Measure and track results and you will know what works...and where and how to spend again to promote your business in a way that makes sense financially and strategically.

I write copy aimed at your ideal customers.

I'll help you explain why you offer something of value and entice people to read about it. Once they're reading, I'll start persuading using a balance of emotion and logic.

To appeal to emotion, tell how people use your product through customer testimonials and success stories. To appeal to logic, provide proof with clear features and benefits.

Effective sales copy does both, in a balance that suits your business and market. Of course, getting that balance in writing isn't simple. But people are people. Time and a lot of testing have proven how most people act on emotion first when they see a promotion then either ignore it or start down the path toward buying.

Need help figuring out what matters most to your customers and prospects and how to get the emotional reaction that drives your sales?

I'll help you nail it down. Then I'll write copy to present your key sales points aimed directly at people's burning desires, pain points, and hot buttons...to lead them toward the action you want them to take.

Your desired action could be any or all of getting people...in the door, to book an appointment or consultation, onto an email or mailing list, to redeem a coupon, to download or receive a free trial...or to make a sale right now.

How you use copy depends on the format of your marketing piece.

But you have many options depending on your target audience, budget, deadline, intent, medium, and delivery method. For printed materials, the size, design, and budget of the piece set the limits. We can discuss the best away to achieve the results you want.

On the Internet, the limit isn't space as much as the time your audience has to read what you have to say. But remember, even in this time of short attention spans, longer, letter-style web pages still pull in sales...if what you put on the screen talks persuasively to the wants and desires of the most profitable customers for your business.

Email tends to work better in smaller chunks. If you have a lot to say or sell, you can break an email into a series delivered over a pre-determined schedule.

Again, people are people...the delivery medium may change...but you still connect with readers by appealing to their emotions to draw them in then by backing up the promise you make with evidence in the form of stories and testimonials.

Here's how I can help you increase your sales.

Many businesses have limited time and staff skill to write effective sales copy. I work with you to write copy that gets your message read and understood by the prospects you want and the customers you already have. I can also speak to groups and coach staff on proven sales writing techniques.

Many businesses have staff with the time and skill to write sales and promotional copy. But they may need fresh eyes to find ways to make promotions stronger.

Whether I write the copy, work with your or your staff, or review your copy, I'll use proven sales copy techniuqes to help you get the best possible results in your current and future marketing projects.

Call or email me today and we'll discuss how proven sales writing techniques will help you achieve your business goals. Email kris@kocopy.com or phone 604-730-8478.