Words are simply the fastest way to communicate the core ideas of your products or services to customers and prospects. I can help you create marketing that gets people to stop and look at your offering. Get their attention, and you can inform them about what you do, why it matters, and what's in it for them. Get them started reading and you have a chance to make a sale or start building a relationship.

When people feel you offer something of value to them, they'll read further. Then you can begin persuading with copy that balances logic and emotion. To appeal to logic, provide proof with clear features and benefits. To appeal to emotion, tell stories about how people use your product through testimonials and customer successes.

I'll help you identify what matters most to your customers and prospects. Then I'll write copy that gets your key points across clearly and directly to different types of people with different ways of evaluating and buying.

The format of a marketing piece may constrain how much copy you can use. For printed materials, the size and design of the piece set the limits. But you have many format options depending on your target audience, budget, deadline, intent, and delivery method. We can discuss the best away to achieve the results you want.

On the Internet, the limit isn't space as much as the time your audience has to read what you have to say. The web supports longer, letter style, standalone marketing pieces. You can connect with readers by providing an abundance of evidence in the form of stories and testimonials.

Shorter, more concise pieces have a place within the content of multi-page web sites. The basic structure is the same. The shorter version just covers the points more directly and concisely, with less storytelling and proof.

There are two main ways I can help you. For some businesses, writing copy may not be the best use of limited time and staff resources. I can work with you to build marketing materials that get your message read and understood by the prospects you want and the customers you already have.

Other businesses may have staff with the time, desire, and skill to write strong promotional copy. But they may need fresh eyes to look for ways to make a piece stronger.

Whether I write the copy myself or review your copy, I want to help you get the best possible results for your marketing effort.

Call or email me today and we'll discuss how I can help you achieve your business goals.